Marketing Campaigns and Ads
CASE Posters I created for Liberty Mutual Insurance
CASE Poster Project -
"WE WANT YOU"
This poster shows the need to acquire the best talent to work for Liberty in order to continuously
improve the customer experience.
CASE stands for Campaign Attracting Strategic Employees. I designed and created these posters both in digital and print format. The printed versions were available as handouts and a large tri fold display I made for the campaign display.
This project was part of the Liberty Innovation contest where global teams present new marketing ideas to senior leaders.
Our team's idea was to fill Liberty's recruiting needs with our countries awesome and capable veterans.
Regarding these images it should be noted that I combined many different images together and illustrated parts that did not exist like Lady Liberty's hat.
CASE Poster - Untapped Resource
This poster shows the need to acquire the best talent to work for Liberty in order to continuously improve the customer experience.
Recruiting former US military service men and women to bring their unique set of skills and abilities to Liberty would help deliver superior customer service to policy holders.
CASE Poster - Military Bases
This is a map of the US showing where military bases are located close to Liberty Mutual offices.
The idea being to easily recruit veterans from local military bases.
CASE Tri Fold
This is the final tri fold display I created for actual display to Executives and Marketing. The tri fold was large measuring approximately 2.5 by 6 feet. Shown here it is laying flat but was able to display upright on a table so people could walk around it.
Advertising
A selection of my ads done for Safeco.com
Ad Manager
I managed the complete intake, scheduling, creation and publishing of hundreds of ads to Safeco.com and SafecoNow (Agents website) for many years. Ads published to SafecoNow were state specific, this meant that different ads were viewable only in certain states. This created a complex and tricky schedule to accurately keep track of publishing the ads and replacing with new ads.
I negotiated with many business groups regarding where and how long ads would run, as everyone wanted their ad to be front and center. Next, I thought up a concept for the ad to get approval. Then, I created the final ad and I published the ad on it's scheduled date in the CMS system.
I also had to track the ads performance with tagging and create click rate reports for the ads. This kept me very busy, but I did enjoy it.
Shown here are a few of my favorite Homepage ads.
Campaigns
Do More national advertising campaign
Do More campaign
Do More was a national advertising campaign for Safeco Insurance. Advertising for the Do More campaign appeared in print and in television ads.
My part was to tie into the campaign with full size web page ads on Safeco.com.
Shown here are two of my favorite page ads that I designed.
Do More campaign
My web page ad for car insurance as part of the national ad campaign Do More.
This was a fun campaign to work with that I enjoyed.
Logos
Dynamic logos created in Illustrator
El Dorado logo
Two El Dorado logos I created in Illustrator show vastly different approaches in style. The gold logo has a classic retro feel that is nostalgic and fun. The red logo appears more elegant and ominous hinting at suspense and possible danger.
Kauai logo
Kauai logo is a fun personal piece I created in Illustrator. The interior letters are filled with photos I took while on vacation in Kauai. This design is for a postcard.
